BY SAIMANOHAR| INDIA
DATE PUBLISHED:TUESDAY, 29 AUGUST 2023 07:30 AM IST
DATE MODIFIED:TUESDAY,29 AUGUST 2023 07:30 AM IST
"Buckle up your seatbelt, folks! Today,
we are onto an electrifying journey"
Yes,, you got it right, Reva to Tesla EV in India. Let's rev up our engines and take a ride down memory lane as we explore how Electric Vehicles (EVs) have transformed the Indian car market from 2010 to the present day. I've been tracking this electrifying journey closely, so let's plug in and get started!
2010-2015: The Spark of Interest
Back in 2010, EVs were a rare sight on Indian roads. But by mid-2010s, a spark of interest ignited. The Indian government's National Electric Mobility Mission Plan (NEMMP) aimed to put 6-7 million EVs on the road by 2020. This led to initial efforts from companies like Mahindra Reva (now Mahindra Electric) with the e2o, creating a buzz in the urban market.
2016-2017: Stepping on the Pedal
The "Make in India" initiative accelerated EV production. Tata Motors entered the scene with the Tigor EV, targeting both personal and fleet segments. However, range anxiety and high upfront costs still cast a shadow on adoption.
2018-2019: Policy Boost and New Players
The Indian government's FAME (Faster Adoption and Manufacturing of Electric Vehicles) scheme charged things up. New players like Ather Energy zoomed in with electric scooters. In 2019, Hyundai's Kona Electric became the first long-range EV to hit the Indian market, sparking hope for better EV infrastructure.
2020: The Game-Changer
The year 2020 marked a game-changing chapter. Ola Electric made waves with its ambitious electric scooter plans, and the budget-friendly Tata Nexon EV gained attention. The rise of affordable lithium-ion batteries drove optimism for a more accessible EV market.
2021: Tipping Point
The tipping point arrived in 2021. Major automakers like MG Motor joined the EV race with the ZS EV. With increased awareness about environmental concerns and rising fuel costs, more Indian consumers began considering EVs as a practical choice.
2022-2023: Going Full Throttle
As we roll into 2022 and beyond, EV adoption is shifting into high gear. Automakers are making substantial investments in EV production facilities. New electric models are regularly hitting the market, aiming to cater to various segments, from hatchbacks to SUVs.
Charging Challenges
While the EV landscape is evolving, challenges remain. Charging infrastructure is a puzzle still being pieced together. Companies like Tata Power and State-run entities are expanding charging networks, but a more widespread and convenient charging ecosystem is needed to alleviate range anxiety.
Looking Ahead
The road ahead for EVs in India is electrically charged! As technology advances and costs decrease, EVs are expected to become even more attractive. The race to capture a significant share of the Indian EV market is on, with traditional automakers and new entrants like Ola and Tesla vying for the pole position. Tesla Model S expected price in india as per some sources, could be 1-1.5 crores.
So, fellow artists painting the way, keep your eyes on the road and your EV chargers handy. The EV landscape in India has come a long way, and the journey ahead promises exciting turns, greener choices, and an automotive industry that's embracing a brighter, electric future. Your time is here to make a turn for the better!
Image Sources: Pexels, TATA Motors, Tesla etc.
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